Google wants to be your home
Visit google.com in Internet Explorer today and you’re likely to see a big blue bar at the top of the page saying “Come here often? Make Google your homepage”...
Usability testing has never been this easy
Usability testing is vital if you want to know how well or badly your website works for the people visiting it. Yet most small businesses never bother to engage in any form...
Google Instant – Instant Success?
Google Instant is a new search feature introduced by Google in September 2010. As the name suggests, Google Instant provides instant results; so, instead of returning results...
Facebook: new page designs
A few months ago, Facebook made changes to the way that personal profiles were displayed on their site. They’ve now announced a similar update for business pages, used...
Google starts showing Reading Levels for advanced search results
The unofficial Google blog announced on Friday a new Google feature that lets you restrict your search results to a certain reading level. You can choose from showing basic...
Social media: embrace or die
It seems like every week now we’re explaining to our clients and to businesses that we meet why it’s so important that they get involved in social media. Some...
An SEO professional gets results, not rankings
I promote best practice SEO because doing things professionally and ethically must count for something and, in any industry – even one as unregulated as providing professional...
The best Google Analytics book
If you have an interest in measuring the success of your website and you have heard of Google Analytics, then this book, Advanced Web Metrics with Google Analytics is aimed...
Twitter. Please don’t follow everyone.
Really short post today, but this has to be said. On Twitter? Great. Want to build your network? So you should. But please, please, please, build your network around noteworthy...
Social media listening tools
Just another quick post today. Here’s a list of the social media listening tools that I use when working with clients to monitor the social web and find and track their...
Email marketing software… take your pick
One of the things I get asked a lot is “Which email marketing software is the best?”. Sadly, there’s no clear answer to that because it really depends on...
Blogging? Why bother?
As I network a lot, I often meet business people who don’t have blogs. They’re not focused on digital marketing, they’re not focused on social media technologies...
