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"Patrick is an exceptional individual with outstanding energy and focus. He is committed to adding value to his clients and I would highly recommend him for his technical adeptness and his work ethic."
Michael Ioannides, Telstra
Select the right SEO company
It's essential that you choose the right SEO company to work with. This is not a decision to take lightly: it's your profits, your future customers and your business that is on the line. Here are the five guidelines that we recommend using when selecting the right SEO company to work with.
1. Tailored Pricing
Fixed pricing plans may work for online accounting software or Microsoft Office licences. It does not make sense for SEO services. Your business is individual and the marketing strategies you use to find, attract, convince and retain your customers should be just as individual. How can you stand out amongst your competitors if you all use the same strategies and tactics?
Your SEO company should take the time to understand your business and create a tailored proposal that is right for you, for your budget and for the results that you need to get.
2. Tailored Optimisation
The right SEO company will not just try and rank you for the obvious keywords that every one of your competitors are also attempting to rank for. They will analyse your site, your marketplace and how your clients think and initially choose the keywords that will have the greatest impact as quickly as possible, thus putting money back into your account at the earliest opportunity. Aside from monitoring your rankings and maintaining them, they should also have a strategic plan for continually building your presence in the Google search pages by constantly seeking out and adding new keywords to target.
3. A Close Relationship
Choose an SEO company that gives you as much access as you want and need to answer any questions you have. Equally, the top search engine optimisation companies will also be prepared to discuss and explain their strategy and be on hand to share their advice for growing traffic, enquiries and client retention.
4. Don't Buy On Price Alone
It takes experience and effort to create and manage a search engine optimisation strategy that works. If price is the only factor governing which SEO company you'll choose and you select the company with the lowest cost, you will get what you pay for. Think about it: isn't the same true in your industry?
Equally, examine the companies that want to charge a higher fee and ask yourself what you'll be paying for. Are they charging more because they get results and are able to command a higher price? Or will you be paying a salesperson's commission and contributing to the rent of their plush offices?
We have worked hard to learn our craft and only work with a handful of clients at any given time. Equally, we only take on projects where we are supremely confident that we will get the required results. This is reflected in our pricing because we can afford to charge a fair price for the excellent work we do.
That said, we also keep our costs low. We all work from home and communicate using the latest technologies. We don't need expensive offices and therefore don't pass on unnecessary costs to our clients.
5. Buy Clients, Not Rankings
We retain most of our clients for a long time for two reasons: we always do what we say we will do and we are brutally honest. This is exactly what you will experience from the moment you first meet with us and throughout your time of working with our professional search engine optimisation team.
This is reflected in the fact that we don't believe our job stops at getting you top rankings at Google. Rather our purpose is to drive more enquiries, sales and loyal customers to your business and grow your client base, business value and revenue.
These guidelines will help you choose the right SEO company for your business. Obviously, we believe that we can do the search engine optimisation work that you require. Ask us for a free initial consultation and let us show you what we can do for your business.