Usability testing is vital if you want to know how well or badly your website works for the people visiting it.

Yet most small businesses never bother to engage in any form of user testing. Understandable as traditionally, usability studies are time-consuming and expensive and, up until now have been considered as the province of larger companies with the time and the money to carry out this kind of work.

But no more! Enter userfly.com.

Userfly from Stanford graduates Ashvin Kumar and Chris Estreich lets you watch videos of your users as they move about your website and see every mouse movement and click as they do so.

It only takes a few seconds to install and the information you can gain from using it will help you to increase conversions on the landing pages of your site. With userfly, you can carry out instant usability studies by recording  visits to your website and playing them back to see every interaction with your site.

If you’re a small business this means that conducting a user study no longer has to be expensive or a logistical nightmare.

Userfly offer a number of paid programs to suit every budget starting with a free program that lets you record 10 captures a month up to their enterprise program at $200 a month (about £130 at the time of writing) which lets you download the recordings and even record secure pages in your checkout process.

Watch the video below for more information or visit userfly.com to take it for a spin.