If you have an interest in measuring the success of your website and you have heard of Google Analytics, then this book, Advanced Web Metrics with Google Analytics is aimed at you.

Written by Brian Clifton (author, former Head of Web Analytics at Google EMEA), Advanced Web Metrics is about using Google Analytics, and other complementary tools, to measure the success (or not) of your web site and how to optimise it.

If you’re looking to run your own Google Analytics account, then check it out – you’ll be glad you did.