Posted on Feb 6, 2017
Last week Econsultancy published their usual round-up of digital marketing stats . For those of you too busy to read the full article, here's a handful of key takeaways for your business.UK consumers spent more via mobile last Christmas than the US or any other European nation. We're a mobile-friendly nation and this is a clear indicator that, if you haven't already made your business 100% accessible to mobile users, then 2017 is the year to get it done. Live chat on ecommerce websites can lead to increased levels of customer satisfaction and loyalty: 63% of live chat users said they are more likely to return to the site as a result. Live chat is now neither difficult nor expensive to implement. With solutions like GetSiteControl (getsitecontrol.com) and AppSumo ( www.appsumo.com ), if you're prepared to roll your sleeves up and have a go,...
Posted on Nov 29, 2016
Let's say you got a new subscriber to your email list today. Do you know what happens next? Do you know what is in the welcome email that your new subscriber receives as a result of signing up? Do they even receive a welcome email?
If you use email to market your business, you should be maintaining a list of subscribers - people who may already be clients or who at least are interested prospects or curious contacts.
And hopefully you are adding to that list consistently by encouraging people who visit your website or social media accounts.What is a welcome email?
If you are, then this article about optimising your welcome email is for you. Your welcome email is the first email that someone receives after subscribing to your email list or newsletter. It’s usually sent automatically by whichever email marketing platform you use so it’s something you set up once...
Posted on Aug 31, 2015
You can host a WordPress site virtually anywhere but if you want the best in performance, speed and security (and all the SEO and other benefits that brings), WP Engine is the best WordPress hosting company you could find.
They're not the cheapest of course, but if your online venture is at the point where you want to notch up your income by improving the performance of your WordPress site, then this is where you should be looking. I can't recommend these guys highly enough.
Plus they offer an excellent commission program: sign up for their affiliate program and you'll receive a minimum of $200 for each referral you send their way.
Posted on Nov 28, 2014
Are you planning to do more with LinkedIn in 2015? Me too.
Why? Because, as small businesses, LinkedIn is one of the best resources we have at our disposal. With more than 332 million members (75% of them from outside the US) and 4 million Company Pages, it really is the professional social network.
And I've seen the benefit: in 2014, nearly half of our new clients ( The Webmaster Centre ) came from LinkedIn - the rest came from Google, other social media platforms and face-to-face networking.Should you invest in LinkedIn training?
However, if you're to make the best of the opportunities LinkedIn offers you, you will need training. And if you want to get the most out of LinkedIn, then you need good training. And that means you'll need to make an investment in that training.
This should be OK though: your objective with any form of...