10 essential ingredients for the perfect welcome email

Posted on Nov 29, 2016

How to write the perfect welcome email

Let's say you got a new subscriber to your email list today. Do you know what happens next? Do you know what is in the welcome email that your new subscriber receives as a result of signing up? Do they even receive a welcome email?

If you use email to market your business, you should be maintaining a list of subscribers - people who may already be clients or who at least are interested prospects or curious contacts.

And hopefully you are adding to that list consistently by encouraging people who visit your website or social media accounts.

What is a welcome email?

If you are, then this article about optimising your welcome email is for you. Your welcome email is the first email that someone receives after subscribing to your email list or newsletter. It’s usually sent automatically by whichever email marketing platform you use so it’s something you set up once...


Posted on Sep 6, 2015

Visually check your intended font scales with type-scale.com. This s a great tool for tidying up or revamping website typography or mocking up landing pages.


Posted on Aug 31, 2015

I don't believe that you need to be able to code to build and own a profitable website. But it also doesn't hurt to have a little knowledge.

WP Engine

Posted on Aug 31, 2015

You can host a WordPress site virtually anywhere but if you want the best in performance, speed and security (and all the SEO and other benefits that brings), WP Engine is the best WordPress hosting company you could find.

They're not the cheapest of course, but if your online venture is at the point where you want to notch up your income by improving the performance of your WordPress site, then this is where you should be looking. I can't recommend these guys highly enough.

Plus they offer an excellent commission program: sign up for their affiliate program and you'll receive a minimum of $200 for each referral you send their way.

XML Sitemaps

Posted on Aug 31, 2015

If your website has more than just a few pages, you probably need a sitemap. Unless you use a CMS like Drupal or Wordpress, the quickest and easiest way to get your sitemaps is by using a tool like XML Sitemaps. For websites of up to 500 pages, it's free and, of course, it's easy to use. Visit the homepage using the link below and follow the simple instructions you find there.

7 Great LinkedIn Training Resources You Need For 2015

Posted on Nov 28, 2014


Are you planning to do more with LinkedIn in 2015? Me too.

Why? Because, as small businesses, LinkedIn is one of the best resources we have at our disposal. With more than 332 million members (75% of them from outside the US) and 4 million Company Pages, it really is the professional social network.

And I've seen the benefit: in 2014, nearly half of our new clients ( The Webmaster Centre ) came from LinkedIn - the rest came from Google, other social media platforms and face-to-face networking.

Should you invest in LinkedIn training?

However, if you're to make the best of the opportunities LinkedIn offers you, you will need training. And if you want to get the most out of LinkedIn, then you need good training. And that means you'll need to make an investment in that training.

This should be OK though: your objective with any form of...

Get the basics of pricing right

Posted on Jul 21, 2014

So many of the web designers, graphic designers and other creative professionals that I meet and work with don't know how to charge for their services. If this is you, try this simple formula.