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	<title>Patrick Nelson</title>
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	<description>A blog about doing business in the Digital Age</description>
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		<title>Google wants to be your home</title>
		<link>http://www.patricknelson.co.uk/archives/16</link>
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		<pubDate>Fri, 22 Apr 2011 21:42:41 +0000</pubDate>
		<dc:creator>Patrick Nelson</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[google]]></category>

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		<description><![CDATA[Visit google.com in Internet Explorer today and you&#8217;re likely to see a big blue bar at the top of the page saying &#8220;Come here often? Make Google your homepage&#8221; as Google attempts to convince you to set Google as your home page. I guess that Google have decided it&#8217;s an easier task to get you to [...]]]></description>
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		<title>Usability testing has never been this easy</title>
		<link>http://www.patricknelson.co.uk/archives/18</link>
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		<pubDate>Fri, 01 Apr 2011 10:50:36 +0000</pubDate>
		<dc:creator>Patrick Nelson</dc:creator>
				<category><![CDATA[Usability]]></category>
		<category><![CDATA[Website design]]></category>
		<category><![CDATA[Website planning]]></category>
		<category><![CDATA[sticky websites]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[website planning]]></category>

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		<description><![CDATA[Usability testing is vital if you want to know how well or badly your website works for the people visiting it. Yet most small businesses never bother to engage in any form of user testing. Understandable as traditionally, usability studies are time-consuming and expensive and, up until now have been considered as the province of [...]]]></description>
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		<title>Google Instant &#8211; Instant Success?</title>
		<link>http://www.patricknelson.co.uk/archives/69</link>
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		<pubDate>Thu, 17 Feb 2011 17:46:52 +0000</pubDate>
		<dc:creator>Patrick Nelson</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[google]]></category>

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		<description><![CDATA[Google Instant is a new search feature introduced by Google in September 2010. As the name suggests, Google Instant provides instant results; so, instead of returning results after you have typed your search term and hit enter, Instant returns results as you are typing. In theory this enables users to find what they’re looking for [...]]]></description>
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		<title>Facebook: new page designs</title>
		<link>http://www.patricknelson.co.uk/archives/73</link>
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		<pubDate>Tue, 15 Feb 2011 22:07:47 +0000</pubDate>
		<dc:creator>Patrick Nelson</dc:creator>
				<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.patricknelson.co.uk/?p=73</guid>
		<description><![CDATA[A few months ago, Facebook made changes to the way that personal profiles were displayed on their site. They&#8217;ve now announced a similar update for business pages, used by thousands of businesses across the UK. At the moment, you can volunteer for the upgrade but on March 10th, it will be permanently rolled out to [...]]]></description>
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		<title>Google starts showing Reading Levels for advanced search results</title>
		<link>http://www.patricknelson.co.uk/archives/23</link>
		<comments>http://www.patricknelson.co.uk/archives/23#comments</comments>
		<pubDate>Sat, 11 Dec 2010 23:57:17 +0000</pubDate>
		<dc:creator>Patrick Nelson</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>

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		<description><![CDATA[The unofficial Google blog announced on Friday a new Google feature that lets you restrict your search results to a certain reading level. You can choose from showing basic results, intermediate results, advanced results or annotating the results with reading levels. Read more here: http://googlesystem.blogspot.com/2010/12/google-shows-reading-levels-for-search.html At the moment, this tool is only available on their [...]]]></description>
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		<title>Social media: embrace or die</title>
		<link>http://www.patricknelson.co.uk/archives/25</link>
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		<pubDate>Tue, 07 Dec 2010 11:59:54 +0000</pubDate>
		<dc:creator>Patrick Nelson</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[It seems like every week now we&#8217;re explaining to our clients and to businesses that we meet why it&#8217;s so important that they get involved in social media. Some of these conversations take a while as we battle with some individual&#8217;s preconceptions or their resistance to change. Time is always short, so we&#8217;re always looking [...]]]></description>
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		<title>An SEO professional gets results, not rankings</title>
		<link>http://www.patricknelson.co.uk/archives/62</link>
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		<pubDate>Fri, 18 Jun 2010 15:42:18 +0000</pubDate>
		<dc:creator>Patrick Nelson</dc:creator>
				<category><![CDATA[Doing business]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[seo]]></category>

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		<description><![CDATA[I promote best practice SEO because doing things professionally and ethically must count for something and, in any industry &#8211; even one as unregulated as providing professional web services &#8211; true professionals must use the best practices available to accomplish their objectives. The first mark of a professional search engine marketer or search engine optimisation [...]]]></description>
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		<title>The best Google Analytics book</title>
		<link>http://www.patricknelson.co.uk/archives/38</link>
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		<pubDate>Fri, 18 Jun 2010 11:16:53 +0000</pubDate>
		<dc:creator>Patrick Nelson</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://www.patricknelson.co.uk/?p=38</guid>
		<description><![CDATA[If you have an interest in measuring the success of your website and you have heard of Google Analytics, then this book, Advanced Web Metrics with Google Analytics is aimed at you. Written by Brian Clifton (author, former Head of Web Analytics at Google EMEA), Advanced Web Metrics is about using Google Analytics, and other [...]]]></description>
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		<title>Twitter. Please don&#8217;t follow everyone.</title>
		<link>http://www.patricknelson.co.uk/archives/67</link>
		<comments>http://www.patricknelson.co.uk/archives/67#comments</comments>
		<pubDate>Mon, 14 Jun 2010 13:29:43 +0000</pubDate>
		<dc:creator>Patrick Nelson</dc:creator>
				<category><![CDATA[Doing business]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.patricknelson.co.uk/?p=67</guid>
		<description><![CDATA[Really short post today, but this has to be said. On Twitter? Great. Want to build your network? So you should. But please, please, please, build your network around noteworthy business associates, competitors, and peers. Do NOT follow every single person that you discover on Twitter or that asks you to or that follows you. [...]]]></description>
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		<title>Social media listening tools</title>
		<link>http://www.patricknelson.co.uk/archives/35</link>
		<comments>http://www.patricknelson.co.uk/archives/35#comments</comments>
		<pubDate>Sat, 22 May 2010 21:34:07 +0000</pubDate>
		<dc:creator>Patrick Nelson</dc:creator>
				<category><![CDATA[Doing business]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[listening tools]]></category>

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		<description><![CDATA[Just another quick post today. Here&#8217;s a list of the social media listening tools that I use when working with clients to monitor the social web and find and track their prospects and target markets. If you want to use social media, you need to know where to look to find your audience &#8211; you [...]]]></description>
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