Actionable Tactics For Your Business

Here is our growing library of the best actionable marketing hacks that you can apply in your business. Use them and transform your marketing with more enquiries, more sales and more clients. You can filter the Hacks using the buttons below.

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Planning
Traffic
Conversion
Engagement
Retention
Traffic

Check your website's backlink profile regularly

One of the most important factors that determine how well (or badly) your website will...

Traffic

Use bought database lists wisely

You can still buy lists of prospects from list brokers which can give you a variety of...

Conversion

Use landing pages to improve your lead generation

Create landing pages to improve the number and quality of leads that you generate for...

Conversion

Put your CTA forms in the right place

Every page of your website should have a clear Call-To-Action (CTA). One of the most...

Planning

What is a value proposition?

Most marketers would define a value proposition as a statement of what makes you...

Planning

Establish the current position of your business using a SWOT analysis

A SWOT analysis will help you get a clear picture of where your business is today. As ...

Conversion

Convert more visitors to prospects with a Hello Bar

A Hello Bar sits at the top of the pages of your website and can be used to get more...

Traffic

Refine your AdWords location targeting

Adwords offers you the ability to do radius targeting. This means you can target your...

Planning

Develop a strategy to drive traffic - and stick to it!

So many businesses have a website but fail to let people know it exists. Or they try...

Planning

Employ happy people

Your employees are the people your customers meet. Everyone prefers to engage with...

Traffic

Use a headline tester before publishing

The headlines of your blog posts, articles and pages are one of the most essential...

Planning

Understand your customers' buying cycle

A buying cycle is the process that prospective customers go through when they seek to...

Traffic

Use a bold background in your adverts

A bold colour in the background of your advert will make it stand out from everything...

Conversion

Set up proactive chat greetings

You should already be using a live chat facility on your website. Take this lead-...

Traffic

Take advantage of fallen competitors

Monitor your competitors. If one goes out of business or changes their name and thus...

Conversion

Try an alternative to "exit intent" popups

More and more websites are using "exit intent" popups. These are designed to pop up on...

Traffic

Consider writing long form adverts

Most adverts are written short form. That is, they only use a small amount of words....

Traffic

How to make cold email prospecting really work

Cold email prospecting is difficult, rarely works and can get you into problems. It is...

Retention

Provide a great tutorial email

Send your new customers a tutorial email (you should already be capturing the email...

Traffic

Save money on your Google AdWords call extensions

If you use Google Adwords to drive traffic, you've probably heard of Ad Extensions....

Traffic

Use Gmail Ads to target your competitors' email lists

Part of Google Adwords, Gmail Ads lets you display ads in the inboxes of Gmail users....

Engagement

Tell the customer's story, not your story

Story-telling, whilst obviously not a new concept is an idea that's really gained a...

Traffic

Advertise to your competitors' prospects in Gmail

Gmail Ads is a Google Adwords feature that will let you show your ads in people's...

Planning

Get your first customer onboard before you invest time and money

If you're launching a new product or service, make sure you have a market first. Find...

Retention

Create your own loyalty scheme

Encouraging customers to return and buy again is one of the most important things you...

Conversion

Understand what conversions and conversion rates are

Marketers who work in the digital, or online world talk a lot about ...

Conversion

What is a Call-To-Action?

A Call-To-Action, often abbreviated to CTA is anything that compels your visitors to...

Traffic

Test your adverts on different platforms

Try using the same adverts on different platforms to discover which generates the best...

Conversion

Make specific, not generic claims

When writing copy, whether for your website, an email campaign, an advert or a social...

Conversion

Choose the right images for your landing pages

Improve how well your landing pages convert by using a suitable image at the top of...

Traffic

Test Your Value Propositions

Find out why people buy from you by testing your value propositions. For many, it may...

Conversion

Use odd numbers in your headlines

People are 36% more likely to click through to an article that has a headline with...

Conversion

Make sure your website speaks your customers' language

You'll get far more conversions from your website if the language you use to describe...

Traffic

Go for awards

Many awards are meaningless and serve no purpose other than to stoke egos and provide...