Actionable Tactics You Need To Use

Here is our growing library of the best actionable marketing hacks that you can apply in your business. Apply them and transform your marketing results with more traffic, more prospects and more clients.

Access the library any time by coming back to this page. Or enter your email to receive one actionable hack every week delivered to your inbox for free.

The Hacks

You can filter the Hacks using the buttons below. Go on, give it a try.

All
Planning
Traffic
Conversion
Engagement
Retention
Engagement

Tell the customer's story, not your story

Story-telling, whilst obviously not a new concept is an idea that's really gained a lot of popularity during 2016 and is likely to continue to do so. Amongst the many benefits are that you can let...

Traffic

Test your adverts on different platforms

Try using the same adverts on different platforms to discover which generates the best response at the lowest possible cost.

Each of the different platforms that you can advertise on (...

Conversion

What is a Call-To-Action?

A Call-To-Action, often abbreviated to CTA is anything that compels your visitors to do something - to take action. It is literally a "call to action".

What actions are we talking about...

Traffic

Use Gmail Ads to target your competitors' email lists

Part of Google Adwords, Gmail Ads lets you display ads in the inboxes of Gmail users. Remember that there are more than 1 billion people using Gmail and this is made up of everyone from individual...

Planning

Develop a strategy to drive traffic - and stick to it!

So many businesses have a website but fail to let people know it exists. Or they try and let people know it exists but their marketing consists of scattergun approaches, hit-and-miss, hot and cold...

Traffic

Test Your Value Propositions

Find out why people buy from you by testing your value propositions. For many, it may not be what you think especially if there are multiple reasons to buy or use your product or service.

...

Traffic

How to make cold email prospecting really work

Cold email prospecting is difficult, rarely works and can get you into problems. It is never the first strategy that we recommend for driving traffic or for prospecting.

However, if you...

Planning

What is a value proposition?

Most marketers would define a value proposition as a statement of what makes you valuable to your customers and prospective customers. One that encapsulates the value that you offer to people who...

Conversion

Understand what conversions and conversion rates are

Marketers who work in the digital, or online world talk a lot about conversions. What do they mean?

Whenever someone takes an action on your website that you want them to...

Retention

Provide a great tutorial email

Send your new customers a tutorial email (you should already be capturing the email addresses of all new customers so this should be easy for you to do).

Although this hack is normally...

Conversion

Use odd numbers in your headlines

People are 36% more likely to click through to an article that has a headline with numbers. And, in a study of 150,000 headlines, it was discovered that those that used odd numbers out-performed...

Planning

Employ happy people

Your employees are the people your customers meet. Everyone prefers to engage with people who are genuinely happy. They just make the whole experience better than people who are miserable.

...