Business

Ignoring Social Media could be the worst business decision you ever make

Some people thought that the telephone was a fad. The founder of IBM himself failed to see the long-term possibilities of the computer. Others believed that TV would never catch on and still others thought that email would never replace letters and postcards. There are also those who say that Social Media is just a phase, a passing trend that will be gone in a few years. Read more

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Three sales tips for a difficult economy

If there is anything that we should have learnt from past recessions, it is that we need to pay attention to our marketing.

Specifically, we should continue to market our products and services just as we have always done or, better yet, we should market even harder, better and with more commitment than usual. Read more

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